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[21] PageRank estimates the probability that a supplied website page will probably be reached by an online person who randomly surfs the online, and follows inbound links from one particular web site to a different. In influence, Therefore some back links are much better than Some others, as a greater PageRank web site is more likely to be achieved from the random World wide web surfer.
In February 2011, Google introduced the Panda update, which penalizes Internet websites containing articles duplicated from other Web-sites and resources. Traditionally websites have copied content material from one another and benefited in internet search engine rankings by engaging With this apply. Nonetheless Google applied a whole new procedure which punishes web sites whose content material will not be unique.[35] The 2012 Google Penguin attempted to penalize Web-sites that applied manipulative strategies to enhance their rankings about the online search engine.[36] Even though Google Penguin continues to be presented being an algorithm aimed at combating Net spam, it seriously focuses on spammy hyperlinks[37] by gauging the caliber of the web-sites the inbound links are coming from.
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[30] Because of this alteration the usage of nofollow resulted in evaporation of PageRank. To be able to avoid the above, Search engine optimization engineers designed alternate tactics that change nofollowed tags with obfuscated Javascript and therefore allow PageRank sculpting. Moreover quite a few solutions are actually proposed that come with the use of iframes, Flash and Javascript.[31]
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